B-Online Reaches Out to Customers
BFS’ new platform of communication called the B-ONLINE Customer Service Desk was in response to the need of BFS clients for a quick, convenient and real-time means of clarifying various issues and concerns about their existing accounts. As the premier special assets management and mortgage servicing company, BFS services both performing and non-performing loans including the Balikatan portfolio with over 52, 000 accounts nationwide. The company’s past efforts of reaching out to clients included setting up offices in provinces, conducting field visits and a communications campaign through post, landline and mobile phones, SMS messages and emails. “We realize that some of our customers do not always have the time and money to bridge the physical distance to see us face to face in our offices. Some are even working abroad as OFWs and it would be too costly for them to reach us to ask questions. BFS wants to make it more convenient for them. Now, all that they have to do is to look for a computer with...